The retail experience, whether in-store or online, is when and where that key point of contact is made between a product and a person. Retail is where buying decisions are made. Point-of purchase is the moment of truth for consumers. Precipitating that moment of truth is what our promotions accomplish.
The retail landscape has changed. Digital media have transformed retail reality. Creating shopper marketing platforms that deliver measurable results and an accountable return-on-investment is what we have done – successfully, for over three decades. We achieve results, or else.
The Centre of Gravity
Retail is the centre of gravity in marketing. Retail is more than a distribution channel. It is where brands live and breathe and connect irrevocably with the consumer. Retail is not a place. It is not a space. It is a state of mind. Understanding how consumers behave, and influencing that behavior, is what we do.